The year 2017 saw the launch of a captivating advertising campaign for Miss Dior, the iconic fragrance from the prestigious fashion house Christian Dior. This campaign, a masterful blend of visuals and audio, cemented Miss Dior's position as a timeless classic while simultaneously injecting a fresh, modern energy into its image. Central to its success was the powerful pairing of Natalie Portman, the face of the fragrance, and Sia's emotionally charged hit, "Chandelier." This collaboration resulted in a memorable advertisement that resonated deeply with audiences, showcasing not only the perfume but also a potent narrative of feminine empowerment and vulnerability.
This article will delve deep into the 2017 Miss Dior campaign, exploring its various facets and answering frequently asked questions surrounding the advert's key components. We’ll examine the creative choices behind the selection of Natalie Portman as the model and Sia's "Chandelier" as the soundtrack, analyzing the overall impact and legacy of this particular advertisement within the broader context of Dior's marketing strategies. We will also address queries regarding subsequent campaigns and other Dior fragrance advertisements, providing a comprehensive overview of the brand's advertising evolution.
Who does the Miss Dior advert?
The 2017 Miss Dior advert features Christian Dior, the iconic French fashion house, promoting its renowned Miss Dior fragrance. The campaign wasn't simply a product placement; it was a carefully crafted narrative that aimed to connect the perfume with a specific emotional landscape and a powerful female archetype embodied by its star. Dior, known for its luxurious imagery and sophisticated campaigns, aimed to create an advert that transcended mere product promotion and instead offered a compelling visual and emotional experience. The advert’s success lies in its ability to evoke a feeling, to resonate with the audience on a deeper level than simply showcasing the bottle and its scent.
Model in Miss Dior Advert; Miss Dior TV Advert Model
Natalie Portman, the acclaimed actress and Oscar winner, served as the face of the 2017 Miss Dior campaign. Her presence lent an air of sophistication, elegance, and strength to the advertisement. Portman's image aligns perfectly with the brand's values, reflecting the sophisticated yet playful nature of Miss Dior. Her portrayal in the advert isn't just about beauty; it's about conveying a sense of self-assuredness and independence, qualities that resonate deeply with the modern woman. The choice of Portman was strategic; she embodies a certain level of grace and power that perfectly complements the fragrance's intended image. Her involvement in the Miss Dior campaign extended beyond simply appearing in the advertisement; she became synonymous with the brand itself, contributing significantly to its image and appeal. Therefore, she is unequivocally the model featured in both the print and television versions of the 2017 Miss Dior advert.
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